ITS Launches Digital Broadcasting in Enugu
The Federal Government of Nigeria officially launches Digital Terrestrial Television in Enugu, under the Signal Distributor Platform of the Integrated Television Services.
The Minister of Information and Culture, Lai Mohammed who was present at the launch stated that this was an evidence that the Federal Government is committed to the rapid spread of the massive benefits of the digital television to the populace.
The Minister reiterated his call for the establishment of Audience Measurement systems to make our DSO sustainable for Signal Distributors, Channels Owners, TV content producers and Advertisers, as this is to measure the growth in television and value creation in the creative industry that the economy and people of the country desire.
This launch made Enugu the fifth state to be switched over for digital broadcasting in Nigeria; the previous states switched over are Plateau, Abuja, Kwara and Kaduna.
Director General of NBC stated that the broadcast value chain will be enhanced, not only in terms of viewing experience but also and very crucially, as a platform of enhancement of creativity and opening up of the vistas of new jobs for the economy.
Governor ifeanyi Ugwuanyi of Enugu State offered to distribute 10,000 setup boxes valued at N15, 000million for free to low income household in the rural areas to enable them access digital television. He further described the launch as a landmark in television broadcasting in Nigeria.
The event was hosted at the premises of the Nigerian Television Authority Enugu on Monday 12th February, 2018.
This switch over will bring to the resident of Enugu some benefits which include but not limited to:
- Access to 30 free channels in digital quality.
- Local and foreign channels with programme of different genres.
- No monthly subscription.
- Detailed electronic programme guide.
- Information services.
The event had in attendance dignitaries which includes, Minister of Information and Culture Alh Lai Mohammed, Director General of NTA Mallam Yakubu Ibn Muhammed, Director General of NBC, Modibbo Kawu, Governor of Enugu state, Governor ifeanyi Ugwuanyi, General manager of the Integrated Television Services Engr Rotimi Salami, Cable Communication Network Limited, and other Notable personalities.